Brand research – Visual identity – Website
Fully customized brand exercise
Young and fast growing alternative health service company,
also known as one of Quebec most effective TENS device distributor,
Service d’électro-thérapie sees itself crossing over Qc’s borders soon
with a strong and well established identity.
They left it to us to make a difference
+ update their identity effectively
speaking to their expanding/demanding market.
But what defined most the service was what it was meant to do
As for our graphic approach we’ve developed an illustrative style supported by Character design and vivid colors.
Playing with shapes and eye catching symbols strategically placed into space. This direction was meant to become an essential part of the brand.
The Website - Challenges, Vision and Conclusion
Starting from a very older and very limiting template, the new design was constrained to an existing website that was also hardly offering creative loose. In comparison however, we are now seeing and using a new site raised in practicality and aesthetic. Service d’électro-Thérapie is now ready to welcome and inform new clients and shoppers effectively responding to an always renewing market.
Functionalities and Reach
Video was a great addition for a wider reach and a better comprehension of the service. We’ve also personalized educational, easy to access educational PDF and added a fully customized online shop including recent product photography.